Get a new one newspaper, a Look at the reviews, we are talking the brand thing. Think of a few days ago microblogging see a message, all passengers aged CEO says to buy LV , I was forwarded commented that "fool ideas! A lot of things money can not do it!" Money can not do what it? Accumulation can not buy brand - brand power! If Vancl acquired LV , combination of? Where the customer LV body? ! Basic does not hold. louis vuitton monogram canvas thames gm bag
Where the object of successful operation, not only "marketing year the amount of 10 billion investment in advertising led to a lot of advertising prices," where customers are more names, and also allowed to fire a CEO aged. The aging that such wealth and leisure time to consider the acquisition of LV. There are only three reasons: First, where the customer money, there is the acquisition of financial resources. "Excellence with six years to achieve billions of dollars, Eslite only one year, the next five years in Eslite will become a 100 billion size of the domestic companies." Purchase now No, but the future has limitless possibilities; First, there are successful examples of reference. "Lenovo acquired IBM's PC business, we also see the acquisition of Volvo Geely"; Then there LV fact, "Where the customer.""If you to Jiangsu and Zhejiang , the China Yangtze River Delta's manufacturing base to see the workshop, you will feel very desperate." Because "here is where the customer's product, there is some luxury brands, with the same fabric, like cotton, the same plant, the same workers. What's the difference between ah?" Lao Chen said that he hoped in the future to buy LV , and where the customer and then sell the same price, he also hopes the acquisition of Converse, canvas shoes to sell 50 pair of shoes.
To push us backwards, the same thing why we are willing to spend tens or even higher price to buy? Fawning? Today's information is no longer creating the era of blind consumers. That is why foreign brands can do ten times the price but also allow consumers to sell crazy? The first is quality! Strictly control the quality of the foreign, who have ethics, even if "MADEINCHINA", system management, in the hearts of their quality and guaranteed, this is like the Lenovo acquisition of IBM, louis vuitton monogram zippy coin purse utchi bag and Volvo lucky, but the core technology the introduction of occupancy, or which can only be attributed to the quality, this is primitive accumulation of foreign brands of the brand. Then we from raw materials to staff to management, to technology, all make up. But even the money, where customers buy the LV , the same production line with a group of people produced things, the label still affixed LV ten times in the paste can be any customer, which is the brand space, brand power.
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